Pubs and their customers are affected by what’s happening in the wider economy and rapidly-changing consumer trends. We subscribe to market intelligence agencies including Mintel (economic data) MCA (foodservice market and sectors) and The Food People (new flavour and ingredient trends). Using this data, and our own customer feedback, we understand the factors affecting consumer tastes and dining patterns, and how these specifically affect the pub sector.
When eating out of home, customers look for an authentic experience
Massive growth in demand for vegan dishes; vegetarian and gluten-free
Family dining a major reason to visit
Value Scrutiny is now an important mega-trend
Formal sit-down meals are in decline: growth in coffee shops and food-to-go indicates consumer need for speed, convenience and value
Breakfast growing by spend and becoming a wider morning meal
With value, quality and consistency in place, your main opportunities lie in addressing the big consumer trends: premiumisation, focusing on value, and healthy eating. There are also broader opportunities around vegetarian, vegan and family dining.
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